How does AG develop its products?

AG Hair is constantly researching innovative and interesting ingredients and product ideas. We take a collaborative approach and encourage every member on our team share their insights. We listen and look to our family of salons, stylists and clients to provide feedback. By understanding what our team and customers are looking for, we formulate solution-based products that promote healthy hair.

Our in-house research and development team innovate, formulate, test and fine-tune products before launching to market. This process can take anywhere from 12-24 months. We have the unique benefit of manufacturing ourselves in-house with complete control over the concept, ingredient choice, formulation and final product. Formulating and manufacturing our own products means that we can be nimble and respond to changing market trends.

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